Our Publishing Standards
Last updated: 2026-11-08
Every page, guide and post SuVerse prepares for a business follows the rules below. Most of them are checked by our own software before anything goes live; the rest are checked by a person. If something on a SuVerse page is wrong, tell us and we fix it.
1. Only true facts, with their source
Every price, address, opening hour and licence on a page comes from the business's own pages or from the owner, and we show where and when we read it. Before publishing, our validator compares each price, phone number, address and opening hour on the page with the business's card. We never invent reviews, ratings or quotes. The U.S. Federal Trade Commission's rule on reviews and testimonials explains why this matters: 16 CFR Part 465.
2. A clear answer first
The top of a page says what is offered, what it costs and where — then what is included, why it helps, and one button to act. We keep sentences short and use numbers instead of adjectives. Before publishing, our validator checks that the text reads at about a 6th–8th grade level and uses no empty boasts such as "best" or "world-class".
3. Written for people, not for tricks
We follow Google's Search Essentials and spam policies: no near-copies of other pages made to rank, no hidden text, no instructions hidden for AI systems. Before publishing, our validator checks for hidden text and for pages that repeat another page.
4. Labels that match the page
The machine-readable data on a page (schema.org) only states what a visitor can see on that page, as Google's structured data rules require. Before publishing, our validator compares the two.
5. Clear about who we are
Every page says who wrote it and why. A page made for a business in the SuVerse programme says so. A page SuVerse writes on its own about a business (an independent page) says that the business did not ask for it or pay for it and is not our client or partner, and tells the owner how to correct it or have it removed. No business pays to be ranked higher in a comparison, and a comparison is only made when at least three businesses have prices we could check.
6. No promises we cannot keep
We tell search engines about new pages (IndexNow) and let AI assistants read them, but nobody can promise a place in Google or in an assistant's answer — so we never do. Reports to owners say what was measured and what was not.
7. Easy to use
Images have descriptions for screen readers and fixed sizes so pages do not jump while loading, following WCAG 2.2 and Google's Core Web Vitals. Before publishing, our validator checks every image for a description and a size.
Built to the SuVerse Publishing Standard
The badge on our pages links here. It is our own standard; it is not a certification by Google, the FTC or anyone else.